We have done our utmost to answer all of your questions in this exhibitor manual. If you still have any (specific) questions after reading it, please contact us at or +31 (0)20 7130650.

Catalogue and Promotion


As part of your participation in MaterialDistrict Rotterdam, your company will be listed in the Visitors’ Catalogue (5,000 copies) and on the MaterialDistrict Rotterdam website. For your listing please, send us the following information:



Deadline has passed


Are you planning to launch a new product at MaterialDistrict Rotterdam?

Let us know, so we can promote it for you on social media!


Would you like to use our exhibitor promotional tools?

We have created a number of opportunities for you to promote your business and products to visitors. You can increase the success of your participation by publicizing your products and innovations in the MaterialDistrict Rotterdam Webspecial (newsletter, with 75,000 subscribers) or with an advertisement in the official visitors’ catalogue (5,000 copies).


Click here to order these extra promotional tools.

Access, Payment, and Badges


Construction badges

During construction and deconstruction days (see timetable), all personnel needs a construction badge. You will receive an PDF that needs to be filled out and carried by the staff.

PLEASE NOTE: the construction badges will only be distributed when your invoice has been settled.


Stand Crew Badges

During the trade show, each of your stand crew will need an entry badge. These badges are personal and explicitly not to be used for guests. For guests, you can use the invitation cards! You can order the stand crew badges here. PLEASE NOTE: you will receive an QR code that can be used at the exhibitor desk to obtain the badge.

Location, Route, and Parking


MaterialDistrict Rotterdam 2021 is located in Hall 3 & 5 of Rotterdam Ahoy, Ahoyweg 10, 3084 BA, Rotterdam, The Netherlands.


Exhibitor Parking spaces

You can pre-order three-day parking cards for exhibitor parking spaces here (information will follow soon) Please Note: your ordered parking cards will be available for download on the Exhibitors Portal two weeks before the event. You have to use the QR code on the card when entering the parking terrain.


Other Parking options

It is also possible to buy a ticket at the Rotterdam Ahoy venue. Costs are € 14 per car, per day. (prices can vary)


Parking during construction and dismantling

Trucks and delivery vans can park for a maximum of 1 hour for free on P4, during construction and deconstruction times (see timetable).


Exhibitors’ Drink


During MaterialDistrict Rotterdam, there is an Exhibitors’ Drink in the general bar area on the exhibition floor. All exhibitors and event partners are cordially invited. While enjoying a drink and a bite to eat, we will share the participation possibilities for MaterialDistrict Rotterdam 2021 and will also present the Exhibitors’ Awards.


Exhibitors’ Awards

More information coming soon.



Be sure to book your accommodation in time and use this link to see which hotels are available near Rotterdam Ahoy.



During MaterialDistrict, free Wi-Fi is available. No rights may be derived from this service. The quality of the signal is completely dependent on the number of users and is not suitable for professional use. If you need a stable Internet connection during your trade show participation, we advise you to order a Wi-Fi voucher from our webshop to access the professional Wi-Fi network.


Have you ordered a plus package (check it here)? Then the Wi-Fi voucher is included.

Exhibitors’ and Prepaid Catering Card


Exhibitors’ Lounge

The Exhibitors’ Lounge is located away from the Trade Show on the first floor. This lounge is exclusively accessible to exhibitors. You can enjoy your lunch or a drink here, as well organize meetings with your customers and associates.


Prepaid catering card

Your stand crew will receive a prepaid catering card with a balance of € 60 each (the balance is per card and cannot be transmitted). With this catering card, they can buy food and drinks in the Exhibitors’ Lounge. PLEASE NOTE: the prepaid catering cards can be collected from the organisation office after completing your stand construction (see chapter “Stand presentation”). Someone will need to sign to receive these cards.


If you spend more than the amount credited on a prepaid card. The difference will be charged by Rotterdam Ahoy after the trade show. Any remaining balance is non-refundable.


The amount of prepaid catering cards that you will receive depends on which type of stand you have chosen (check here) to see the amount of prepaid catering cards that are available to you).




The huge success enjoyed by MaterialDistrict Rotterdam comes from the “Curated Trade show” format. Exhibitors are an integral part of the overall concept, where the experience, information and inspiration takes centre stage. MaterialDistrict offers you this powerful and effective platform, where a few basic principles apply. These guidelines have proven to be invaluable to our exhibitors over the past 14 editions, and we work with you to create an effective stand presentation.


Our basic principles

PRINCIPLE 1. Your materials take centre stage: Visitors want to experience your materials with all of their senses. Logos and pay-offs are therefore secondary to your presentation: your materials take centre stage in your stand.


PRINCIPLE 2. Your stand has an open character: Visitors want to go on a voyage of discovery across the trade show floor, and quickly and easily come into contact with exhibitors. The more open your stand is, the more visitors you will attract. And the more visitors, the more leads.


PRINCIPLE 3. Your stand looks fantastic: No target group is more critical than architects and designers. When your stand presentation looks great, this creates a sense of trust with your target audience and increases your chances for new projects. The contrary is also true; almost no architect will be drawn to a stand that looks uninspiring, unmanned or sloppy. Using banners, or standard furniture, etc., is therefore not allowed.


PRINCIPLE 4. The visitor takes centre stage: You can draw the attention of visitors by presenting new materials and make sure each visitor feels welcome.  It is recommended to prohibit your crew from using smartphones while on your stand (with the exception of scanning leads). Make sure your stand crew looks well-groomed and is always polite, and preferably do not place sitting furniture on your own stand (this will encourage an unwanted passive stance from your stand crew).


Our stands

Cubical 1/8 Cubical 1/4 Cubical 1/2 Cubical 1/1
·  4,5 m2

·  Light grey felt carpet

·  Presentation cube 1×1 m

·  1x Logo sign A3

·  Evenly lit

·  Max. 1 person stand crew

·  9 m2 (ca. 3×3 m)

·  Light grey felt carpet

·  Pergola stand, black

·  Max. 1 back wall

·  1x Logo sign, ca. 50×70 cm

·  Evenly lit

·  Max. 2 people stand crew

·  18 m2 (ca. 3×6 m)

·  Light grey felt carpet

·  Pergola stand, black

·  Max. 2 back walls

·  2x Logo signs, ca. 50×70 cm

·  Evenly lit

·  Max. 4 people stand crew

·  36 m2 (ca. 6x6m)

·  Light grey felt carpet

·  Pergola stand, black

·  Max. 4 back walls

·  4x Logo signs, ca. 50×70 cm

·  Evenly lit

·  Max. 4 people stand crew

download guidelines download guidelines download guidelines download guidelines


Order extra power sockets, light points, furniture (desks and stools), etc., in our webshop (information will follow soon) (deadline 15-5-2020)



Submitting your stand design

We would like to help you make the most of your participation at MaterialDistrict Rotterdam. We therefore ask you to send us your stand design that meets the above mentioned 4 basic principles. To make it easier for you, you can download the design guidelines above. If you follow these rules, it is very likely that your design will meet the MaterialDistrict Rotterdam requirements.


Each stand design will be judged by us, so we advise you to wait for our approval, before you proceed with the production of your stand. Upload your stand design here (deadline has passed).


Delivery of your stand at the trade show

Your stand will also be checked after it has been built on the construction day (on Monday in the week of MDR2021). Our team, together with you and/or your stand builder will make sure that it is the same as the approved design and built to a high quality. After delivery of your stand, you can collect all the required necessities for your stand crew (catering cards, parking cards, badges, etc.) from the organisation office on Monday or Tuesday morning (in the week of MDR2021).

Prints (back wall)


Would you like to have your own visual back wall on your stand? We can help you! Order your own printed back wall(s) via our webshop in the Exhibitors Portal.

Attracting Visitors and Scanning leads


Attracting Visitors

The success of the trade show is partially dependant on the efforts of exhibitors to draw in visitors. Each exhibitor therefore receives a unique registration link and printed invitation cards to invite customers, partners and contacts.


To support your visitor recruitment efforts, we provide campaign material and digital banners. You can download them here (when they are available). Don’t forget to promote MaterialDistrict via social media. #MDR2021 #MaterialDistrictRotterdam


Do you need inspiration for your visitors’ campaign? Watch our webinar (in Dutch) with tips & tricks for exhibitors.


Scanning Leads

Visitors’ registration will be handled through the visitors’ registration system. Upon arrival, visitors will receive a personal badge containing a barcode. Would you like to use a lead scanner to scan your stand visitors? Order the Leadscan app in our webshop! (Deadline 15-5-2020)


Have you ordered a plus package (check it here)? Then the Leadscan app is included.



Not available yet



The success of your participation is influenced by the positive experience of your visitor. Our philosophy is: at MaterialDistrict Rotterdam, you step into a different, inspiring world. To create the ideal visitor experience, we have put together a few guidelines.


  • Your stand crew pays full attention to each visitor; it’s all about them.
  • Your stand and carpet should always be kept clean and tidy (with no waste lying around), so that all the focus goes to your beautiful materials.
  • During the time your crew needs to eat or check their email, your crew can make use of the designated catering areas and Exhibitors’ Lounge.
  • Your stand should remain staffed at all times during opening hours.
  • To show respect and ensure maximum hospitality to all visitors, the construction of the stands must be complete before the trade show opening, and the deconstruction of the stand starts only after the trade show is closed.

Storage and Logistics


Do you need logistical support during the construction and deconstruction of your stand, or storage for your trade show materials? Then read this document for more information.


Would you like to rent a locker or desk during the trade show? You can order these in our webshop! (Deadline 15-5-2020)


Have you ordered a plus package (check it here)? Then a locker for your stand crew is included. The amount of lockers that you will receive depends on the type of stand you have chosen (check here) to determine how many lockers you will receive).



To optimise your presence at the event, you can order different products and services via our webshop in the Exhibitors Portal (deadline 15-5-2020).


The costs of any additional ordered extras will be charged in the week after 15 February 2020. This invoice must be settled before the opening of the trade show.

Terms and Conditions


General Terms & Conditions of MaterialDistrict are available here.