The print industry is represented everywhere. Not only in printed matter and advertisement, but also on façades, tiles, textile, floors, wallpaper, and even solar panels. The traditional paper printing is making place for growth in other sectors.
From 2D printing to 2.5D printing to 3D printing to 4D printing: the traditional printing industry is expanding. Possibilities for ‘personalised printing’, not only on paper, but also on wood, glass, metal, and even concrete, are coming within reach. Special effects for products or packaging material can be achieved by applying smart inks. Smart print technology, meaning interactive techniques, can be integrated in printing matter through QR/NFC/RFID-technology. Printing with relief is increasingly present, mimicking real-life effects like wood structures, or depth in photographs. In addition, the innovation in paper is huge; with remarkable materials such as tomato plants, cacao shells or jeans being used for packaging material, covers, or even wallpaper. Innovation is working its magic in the printing industry and the amount of ‘printable’ materials will only grow.
Our Print & Sign ambassador
Annemarie Kleve is project leader at Houdbaar, a Dutch graphic design firm that focuses on concepts, graphic design and photography, and represents the sector Print & Sign. Houdbaar’s work includes a 1250-page book that shows the city of Deventer, the Netherlands through the eyes of 471 photographers, for the city’s 1250-year anniversary.
Kleve is an expert on printed matter and paper. She has a vast interest in other countries and cultures, and is well-travelled. According to Kleve, communication demands to have the guts to be distinctive, with your own book, magazine or striking printed material. To make printed matter special, you need to look beyond paper by stimulating the senses. You can change the experience of the story by looking, listening, tasting, feeling or smelling.
Fruit & veggie paper
This paper-like material is made from thin, dried slices of fruits and vegetables as part of an ongoing art project by Alfons Koller. No glue is added when the paper is put together by hand. None of the papers are the same; each is individual piece of nature and a unique piece of art.
RETROSPECT MATERIAL XPERIENCE 2018
Several large exhibition pieces – often never shown to the public before – were exhibited during the trade fair, showing the visitor a glimpse of the future. What was shown?
This packaging material from Ecovative Design is made from mycelium, or the roots of mushrooms. Using moulds, the material is grown in the desired shape. Afterwards, the mycelium is dried, which stops the growing process. The material can replace for instance EPS and is completely compostable.
Material Xperience is known for its high-profile speaker programme, which includes renowned (inter)national architects, scientists, designers and other experts.
Thursday afternoon 15 March the speaker programme “The Future of Graphic & Packaging” took place in the Material Xperience theatre, with Caroli Buitenhuis (Green Serendipity), amongst others.
Visit the programme page for more information.
Materials From The Independent MaterialDistrict Collection
During this three-day event, MaterialDistrict showed the newest materials from its independent collection, which were scouted during the year before the exhibition. A small selection of materials: